Programmatic Manager

Job Summary

You will be responsible for driving the strategy, innovation and optimisation of programmatic advertising campaigns that deliver measurable impact and value. To be successful in this role, you will have a strong understanding of digital advertising technologies, data analysis, and media buying strategies, as well as leadership skills to manage a team and drive effective campaign performance and delivery.

Responsibilities

- Campaign Strategy: Develop and implement comprehensive programmatic advertising strategies.
- Campaign Management: Oversee the planning, set up, and management of programmatic advertising campaigns across various Demand-Side Platforms.
- Optimisation: Continuously monitor and optimise campaign performance to meet KPIs and maximise ROI.
- Data Analysis: Analyse campaign data to extract actionable insights and make data-driven decisions.
- Reporting: Prepare and present detailed performance reports to senior management and key business stakeholders.
- Budget Management: Manage and allocate campaign budgets and forecasts, ensuring efficient use of resources.
- Team Leadership: Lead and mentor a team of programmatic specialists and executives, providing guidance and support.
- Collaboration: Work closely with creative, analytics, and sales teams to ensure cohesive and effective campaign strategies.
- Compliance: Ensure all campaigns adhere to industry regulations and company policies regarding data privacy and brand safety.

Qualifications

- 6+ years of experience in programmatic advertising or digital media buying.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proven track record of developing and managing programmatic campaigns from inception to completion.
- Strong analytical skills with experience in data-driven decision making and performance optimisation.
- Experience troubleshooting and resolving campaign issues efficiently.
- Excellent communication, organisational, and time-management skills, with the ability to manage multiple projects simultaneously.
- Demonstrated ability to lead and develop a team.
- Relevant certifications such as Google Ads, Facebook Blueprint, or certifications from DSPs like The Trade Desk Edge Academy are highly desirable.
- Proficiency in Microsoft Excel and data visualisation tools like Tableau or Power BI.

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